Privacy Policy

Privacy Policy

At Flora Danica and Danish Heritage ApS ("Flora Danica" or "we") data protection and confidentiality is a high priority. This privacy policy sets out clear guidelines for how Flora Danica processes your personal data. Further, we explain how we use the personal data that you leave and/or provide when you visit our website and use the various services on the website.

Data controller and contact information

This website is operated and owned by:

Danish Heritage ApS.
Sindalsvej  21
8240 Risskov, Denmark
VAT no.: DK34739781
Phone: (+45) 25 94 39 84

Danish Heritage ApS is responsible for the processing of your personal information in connection with the use of our website. We are committed to protecting and respecting your privacy. We strive to protect your personal information, and therefore your contact information is treated confidentially, and only passed on to a third party in connection with a delivery of your order. In addition to this, we never record personally sensitive information, and we do not pass it on to any third party or unauthorised person.

Use of personal information
Personal information is all kinds of information that to some extent can be attributed to you. When you use our website, we collect and process a number of such information. It happens e.g. if you sign up for our newsletter, participate in competitions, contact us via our chat function, for surveys, register as a user, as well as other use of services or make purchases via our website.

We typically collect and process the following types of information: a unique ID and technical information about your computer, tablet or mobile phone, your IP address, geographical location, and which pages you interact with (interests). To the extent that you give consent to this and enter the information yourself, the following are also processed: name, telephone number, e-mail, address and payment information. This will typically be in connection with the creation of a login or a purchase on the website. When you shop at Flora Danica, your account information is encrypted when you make a purchase. This is done using Secure Socket Layers (SSL), which is the leading security method in transactions with PBS. This means that your card information is therefore secure, and we guarantee that it will not be available to unauthorised persons or any third party. If you in connection with your inquiry also give consent to this, your personal information is also processed for marketing, as described in our cookie policy

We have taken technical and organisational measures against your information being accidentally or illegally deleted, published, lost, degraded or come to the knowledge of unauthorised persons, misused or otherwise processed in violation of the law.

The information is used to identify you as a user and show you the ads that will be most likely to be relevant to you, to register your purchases and payments, as well as to be able to provide the services you have requested, such as. to submit a newsletter. In addition, we use the information to optimise our services and content.

Period of storage
The information is stored for the period permitted by law and we delete it when it is no longer needed. The period depends on the nature of the information and the background of storage. It is therefore not possible to specify a general time frame for when information is deleted.

Disclosure of information
Data about your use of our website, which ads you receive and possibly clicks, geographical location, gender and age segment, etc. passed on to third parties to the extent that this information is known. You can see which third parties are involved in the section of our cookie policy. The information is used to target advertising.

In addition, we use a number of third parties for the storage and processing of data. These process information solely on our behalf and may not use it for their own purposes.

Disclosure of personal information such as name and e-mail, etc. will only happen if you give your consent. We only use data processors in the EU or in countries that can provide your information with adequate protection.

Insights and complaints
You have the right to be informed of the personal data we process about you. You can also object to the use of information at any time. You can also revoke your consent for information about you to be processed. You always have the right to have the personal information we store and use about you deleted. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Inquiries about this can be made to: If you want to complain about our processing of your personal information, you also have the opportunity to contact the Danish Data Protection Agency.

Log statistics

We use Google analytics for log statistics on and, which means that we collect information in our statistics system. The log statistics are only used for the purpose of optimising our webshop.

We comply with current EU legislation in this area. As a customer of Flora Danica, you always have the right to have your data handed out.